TRUSTWORTHY EXPERIENCE

Vote Yes or Vote No but JUST SO YOU KNOW

Memphis voters were faced with the most historic and important public education issue ever on a March 2011 ballot.  The Memphis City Schools Board of Commissioners selected TRUST to devise and implement a public information campaign to reach and affect voters with information vital to their understanding of the complex Charter Surrender issue.

Just So You Know was the theme of the multi-media campaign developed by TRUST.  Broadcast, banner ads, print media, street teams, email blasts, Robo-calls and community meetings were successfully employed and concentrated over three (3) weeks to get the information out.


Southern Gateway Project

The Southern Gateway Transportation Project is an important government study.  It’s also called the 3rd Mississippi River Bridge project since it will culminate with the building of a third bridge over the Mississippi River in the Memphis region. 

Clearly, this will impact neighborhoods, communities and citizens in a tri-state area of Tennessee, Arkansas and Mississippi.  TRUST Marketing was selected by the Tennessee Department of Transportation (TDOT) to facilitate regional public involvement and input for this important and far reaching project. 

Aggressive public/media relations, PSAs, radio, TV, newspaper banner ads and community meetings all worked to put this project in the forefront of public awareness with the highest levels of public participation and engagement.


No Deals -- Gun Crime is Jail Time -- Blue Crush -- Chill. Don’t kill.

Since 1999, the Shelby County District Attorney’s Office has used TRUST Marketing to communicate stricter law enforcement, zero tolerance, more prison time and crackdown messages to law abiding citizens and criminals alike.  Utilizing extensive paid and in-kind media campaigns, the slogans and messages became totally saturated within the culture and lexicon of the Memphis community from top to bottom.

Substantial reductions in numerous types of crimes, lives saved and the downturn in crime trends are directly attributable to and correlate with when these campaigns are running.  While the DA’s Office and the campaign have received national recognition and awards, the District Attorney’s reason stated for continuing these campaigns is “quite frankly and simply, these campaigns are very effective. Everything we do that makes a difference and an impact, we are going to continue.”


Take Charge for Better Health

Obesity, Hypertension and Diabetes are among the top diseases that plague African Americans, particularly in Memphis, TN.  Healthy Memphis Common Table (HMCT), an organization whose goal is to help make Memphis become one of America’s healthiest cities, selected TRUST Marketing to communicate and connect HMCT with the grassroots public that needed to receive their information the most.

Through TRUST’s strategic, effective and widespread execution of public/media/community relations tactics and advertising, HMCT continues their successful community partnership. 

HMCT focuses on preventive care, consumer-friendly health information and healthy lifestyle changes.