The “Us” In TRUST

We are blessed to have assembled a high performance core team of uniquely talented people who have made TRUST a whole that is much greater than the sum of its parts. 89% of our core staff are entrepreneurs who have run their own businesses.  They understand the fundamentals and nuances of business, have broad-based experiences, possess superior skill sets and are thoroughly dedicated to excellence in everything, for every client…every time.

A key factor as you consider TRUST vis-à-vis other firms is that Howard and Beverly Robertson are very passionate practitioners of public relations.

Just as a patient needs a knowledgeable and skilled surgeon for their operation and a client requires a savvy, persuasive attorney in court; your public and media relations representation will be in the capable and proven hands of TRUST principals versus less experienced junior associates.  Unfortunately, a common occurrence with many PR firms is that you only see the principal(s): (1) when they are pitching the business, (2) socially, and (3) when there is a big (business threatening) problem.

Fortunately, TRUST Marketing principals are hands on and has an integral role in all TRUST business.


HOWARD ROBERTSON, CEO/ Principal
With the vision of establishing a marketing firm that offered the people the practical experience and the passion necessary to drive successful public/media relations and communications, Howard founded TRUST Marketing & Communications, Inc. in 1991.
Prior to establishing TRUST, he worked as Sales Manager for WPTY-TV/Memphis, from 1982-1990.  He was one of only a literal handful of African American TV Sales Managers in the United States.  Under his leadership, the station more than doubled annual sales revenues.  He assisted in the acquisition of WLOK-AM, the Mid South’s first Black-owned broadcast facility.  He was Sales Manager at WLOK for five years, helping the station rise to become one of America's highest rated Urban Radio stations.

A graduate of Lincoln University in Pennsylvania, he received a Bachelor of Arts Degree in English in 1973.  After college, Howard became a publicist for Stax Records, handling media relations and publicity for Bill Cosby, Isaac Hayes, the Staples Singers, Richard Pryor and many label artists. 
Howard's sales, broadcasting, marketing and promotions abilities has been recognized by the National Association of Broadcasters, the Radio Advertising Bureau, Sales and Marketing Executives of Memphis, the Television Advertising Bureau, the Chicago International Film Festival and in two national award categories of the Silver Microphone Awards for excellence in radio advertising. 

He is recognized by Radio Ink Magazine as one of the 20 Most Influential African Americans in Radio.


BEVERLY ROBERTSON, Principal
Beverly’s dual roles include being principal of TRUST Marketing, as well as president of the National Civil Rights Museum (NCRM) at the site of the historic Lorraine Motel in Memphis. 

Ever the multi-tasker, she has run the NCRM since 1997, truly establishing its global prominence and national reknown including USA Today’s recognition of the museum as one of America’s Top Ten National Treasures.  She has been frequently featured on CNN, the Today Show, MSNBC, and PBS’ Tavis Smiley Tonight.

Since 1992, she has also been responsible for thrusting TRUST Marketing into the national spotlight, landing accounts like Midas International, Merrill Lynch, Holiday Inn Worldwide and Harrah’s.
She has over thirty-five (35) years of experience and expertise in Public/Media/Community Relations Communications, Strategic Planning and Research.

She is a graduate of The University of Memphis with graduate matriculation at Penn’s prestigious Wharton School of Business.  Beverly has received an abundance of awards and recognitions during her career including the Silver Anvil, the public relations industry’s highest honor.